Less pain, more pleasure:
navigating the utility curve
by Verne Sedlacek 

From the Winter 2010 Misson Matters
So soon after recovering from the last bear market, nonprofits are once again feeling poor--really poor, this time--and facing draconian spending decisions as they seek to balance the needs of current and future beneficiaries. Applying the thinking behind a kinked utility curve may lead to a more effective spending policy--and less pain.